From Evidence to Application: Turning Validation into Action
- Kimberly Norris

- Oct 31
- 1 min read

So you've run your tests. You've validated the problem. Maybe even pre-sold a few licenses. Now what?
Most startups freeze here. They go from discovery mode to building mode—and lose momentum.
The bridge from evidence to application requires focus. Prioritize the pain. Solve one thing well. Your PM should be leading this charge, turning insights into scope, MVPs, and roadmap priorities.
A report by the Standish Group found that only 29% of software projects are successful. Why? Scope creep, unclear goals, and weak user validation.
Evidence is just potential. Application is where that potential gets engineered.
Read the Full Series: From Idea to Iteration
This four-part series explores how to move from validating your product idea to building a learning machine that evolves with your users.
· Part 1: From Idea to Evidence – How to validate your problem, test your solution, and prove willingness to pay
· Part 2: How Product Managers Help Small Teams Move from Idea to Evidence – Why experienced PMs reduce risk and guide discovery
· Part 3: From Evidence to Application – Turning validation into MVP scope, clear priorities, and actionable roadmaps
· Part 4: From Application to Iteration – Using user feedback and data to iterate and grow faster
At Full Sail Product Management Consulting, we help founders and teams move from idea to market success by aligning validation, execution, and iteration.
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