The Press Release Isn’t Dead—It’s Your Forgotten MVP

There’s something refreshingly tactical about a good old-fashioned press release.

In a world obsessed with video shorts, carousel graphics, and viral posts, the humble press release still does something none of those can: align your narrative across audiences.

When done right, a release isn’t just a media play. It’s your GTM skeleton. You refine your positioning, your one-liner, your quotes. You define value clearly, not vaguely. And that’s rare.

Here’s the kicker: Business Wire reports that press releases indexed by Google News can generate 5X the visibility of a blog post—if optimized properly. And a study by Cision shows journalists still prefer press releases over pitches or media kits when sourcing stories.

So why not use this underpriced asset to clarify your message, build backlinks, and reinforce the story you want your customers (and team) repeating?

Sometimes going back to basics gives you more leverage than chasing trends.